Understanding the UX Design Process

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Identify the Problem

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Research

analyze

Analyze

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design

Design and Create

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Launch and Feedback

What is UX Design?

“UX”, or “user experience”, is how a user feels when they use a specific product or service. It encompasses a variety of feelings including emotion, senses, and physical interaction. It is a very multifacited skill that can be applied to many scenarios from websites and apps, to designing a person's entire experience at an event.

Why is UX Design Important?

Any successful product or service, such as a website or app, needs good UX design. With it, customers will remain satisfied and (ideally) loyal to your business. Without it, your user can be left frustrated and bitter with your product…resulting in, ultimately, fewer users and bad reviews which no business wants for their company or brand!

So...How does it work?

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Stage 1: Identifying the Problem?

Before you get started with any project, you need to understand 2 crucial components:
1. Your User
What irks them when using the product? What problem are you trying to solve? And why are you the one with the answers? Keep in mind that in order to deliver a worthwhile solution to your users
1. The Brand
Secondly, you need to know how this project aligns with your brand’s mission and goals.What are your company’s values and mission? How does this project contribute to that goal? Is this the right time for your company to be pursuing this project?
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Stage 2: Research

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Conduct Interviews

This is when you sit down with someone from your target audience and ask them pointed questions about their issues. What are they struggling with? What are they looking for in your product? Face to face interviews are preferred since you can gauge their verbal and nonverbal reactions but video or phone call can work as well.

Surveys

These are questionnaires you send out to your target users. These are good for finding out your users’ attitudes towards a specific topic with the added benefit of receiving the data as soon as the users are done with the survey. However, you have to be careful not to use leading questions that could disproportionately impact the results.

Usability Testing

This is the practice of observing your target audience using a program or product. As they do so, you observe how they act and react to the product they are using. When they’re done, you can ask them questions about their experience. This is a great opportunity to see how happy your user is with the product and if it adequately addresses their needs.

icecream

Here's an example:

Lets say you were a designer for an ice cream truck company that has an app, you might ask your user/customer to pull up the app and order an ice cream treat for pick up.

As they do so, you observe how the act and react to the app. When they’re done, you can ask them questions about their experience. This is a great opportunity to see how happy your user is with the app and if it adequately addresses their needs.

Note: Some good tools to help you at this stage is User Testing, Optimizel and Ciick Heat

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Stage 3: Analyze

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In this stage, you’ll be using all of the information you gathered in the previous two stages to analyze and distill the most important elements. One common way to organize your data of the people you interviewed is by using user personas.

Designers use them to help understand a number of things about their customers including their:

    - Goals

    - Background

    - Age

    - Behaviors

    - Personality

    - Needs

By putting all of your ideal customers want and needs together, you'll most likley see a pattern of where improvements can be made on the project that will ultimately meet the demands of all you users.

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Stage 4: Design and Create

Horray!

You've finally managned to get to the fun part: building you final product. But before you do so, you must first outline what your website, app, map ect. will look like and the best way to design is to wireframe it.
A wireframe is like the prototype of your product—a bare essentials representation of your productIt’s a low fidelity version of what your product will eventually look like. They’re typically notable for the block layouts and and “X” placeholders to represent future images, and help accomplish three things

    1. Presents information that will be displayed on the page

    2. ives an outline of the structure and layout of the page

    3. Conveys overall direction and description of the user interface

wireframe
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Stage 4: Launch and Feedback

So you think your finally done with you project?

Wrong!

Once you launch your product it is imperitave that you get feedback to continue the process. Technology and systems are always changing meaning there will all be room for improvement.By thoroughly analyzing the product and the UX process, you’ll be able to get more out of the experience than just a product—you also gain invaluable knowledge you can leverage for the future.

SO get crackin!