“UX”, or “user experience”, is how a user feels when they use a specific product or service. It encompasses a variety of feelings including emotion, senses, and physical interaction. It is a very multifacited skill that can be applied to many scenarios from websites and apps, to designing a person's entire experience at an event.
Any successful product or service, such as a website or app, needs good UX design. With it, customers will remain satisfied and (ideally) loyal to your business. Without it, your user can be left frustrated and bitter with your product…resulting in, ultimately, fewer users and bad reviews which no business wants for their company or brand!
This is when you sit down with someone from your target audience and ask them pointed questions about their issues. What are they struggling with? What are they looking for in your product? Face to face interviews are preferred since you can gauge their verbal and nonverbal reactions but video or phone call can work as well.
These are questionnaires you send out to your target users. These are good for finding out your users’ attitudes towards a specific topic with the added benefit of receiving the data as soon as the users are done with the survey. However, you have to be careful not to use leading questions that could disproportionately impact the results.
This is the practice of observing your target audience using a program or product. As they do so, you observe how they act and react to the product they are using. When they’re done, you can ask them questions about their experience. This is a great opportunity to see how happy your user is with the product and if it adequately addresses their needs.
Note: Some good tools to help you at this stage is User Testing, Optimizel and Ciick Heat
In this stage, you’ll be using all of the information you gathered in the previous two stages to analyze and distill the most important elements. One common way to organize your data of the people you interviewed is by using user personas.
Designers use them to help understand a number of things about their customers including their:
By putting all of your ideal customers want and needs together, you'll most likley see a pattern of where improvements can be made on the project that will ultimately meet the demands of all you users.
1. Presents information that will be displayed on the page
2. ives an outline of the structure and layout of the page
3. Conveys overall direction and description of the user interface